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21-Day Challenge BlackIdea


10 different challenges (and growing) to help you build racial equity habits

Have you ever made a successful change in your life? Perhaps you wanted to exercise more, eat less, or change jobs? Think about the time and attention you dedicated to the process. A lot, right? Change is hard.


Creating effective social justice habits, particularly those dealing with issues of power, privilege, supremacy, and leadership is like any lifestyle change. Setting our intentions and adjusting what we spend our time doing is essential. It is all about building new habits. Sometimes the hardest part is just getting started. The good news is, there’s an abundance of resources just waiting to empower you to be a more effective player in the quest for equity and justice.

Our arms are wide open. Join us.


We think understanding white privilege and white supremacy is a powerful lens into the complexities of doing social justice work, so we have focused our resources on that specific issue. The framework is adaptable to all forms of social justice and can be done individually, with friends and family, and with colleagues by teams or whole organization. The materials address social justice, racial injustice, gender issues, transgender issues, issues across class and religion and Moore.


What we now know from the research is that 21 days is only a beginning. The actual amount of time it takes to build a habit or change a habit is over 60 days. Think of the 21-Days as a kickoff to the goal of doing one thing a day for the rest of your life. The hope is that with enough of us reaching this goal, we will create systemic, organization change throughout the world.

Each challenge is a skill-building and habit-building tool and the more you do it, just like any habit, the better you will get. The daily activities are meant to fit into your schedule not take you away or ask that you make space for them. In committing to the challenge, you are committing to skill-building. Materials cross generational, racial, and gender lines, which is to be expected as these intersect when discussing inequities.

For 21 days, we challenge you to the following steps:

  1. Do at least one action each day to further your understanding of power, privilege, supremacy, oppression, and equity. Explore readings, podcasts, videos, observations, and ways to form and deepen community connections. Be sure to diversify your habits by doing some of each.

  2. Use the tracking chart to stay on course.

  3. Connect with others to process, share thoughts, ask questions, and get ideas. Like our Challenge Facebook page to share your experience with the 21-Day community.

  4. Follow the Challenge's terms and guidelines.

After understanding how the Challenge works, choose your edition from the list below.

How to do the challenge


21-Day Challenge BlackIdea

√ Each edition is comprised of actions that are tailored with resources to support your learning. Some editions have slight variations to their actions, but below is a guiding model.


Explore reading options


Follow & interact with people & orgs


Listen to podcasts, stories, & radio


Engage in racially mixed settings


Watch videos & documentaries


Let people know you are not neutral


Observe your world & the world


Think, process, & journal


Find creative ways to keep inspirational energy flowing

©2014-2024 All Rights Reserved America & Moore, LLC


21-Day Challenge BlackIdea

We think understanding white privilege is a powerful lens into the complexities of doing social justice work, so we have focused our resources on that specific issue. However, the 21-Day content is adaptable to all forms of social injustice.

  • Use the tracking chart as a tool to stay on course.

  • Like our Facebook page. Use it to get ideas as well as share your 21-Day experience with the 21-Day community.

  • Diversify your habits by doing some of each.

  • A visceral reaction may occur with one or Moore daily activities. Do not let this deter you; lean in, reflect, and keep learning. The action plans are not about making people feel bad, but about us doing better – ALL of us.

Download tools

“There is no social change fairy. There is only the change made by the hands of individuals.”
–Winona LaDuke

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